Driving Orthopedic Patient Leads Through Strategic Website Design
Case Study
Infinite Kinetics is an orthopedic practice based in Houston, TX focusing on sports medicine, joint replacement, and treating injuries from accidents. They came to StepOn Digital Agency looking to redesign their dated website and drive more patient leads and appointments to fuel their business growth.
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Challanges
With an outdated website from over a decade ago, Infinite Kinetics needed a refreshed, modern and strategic web presence to:
- Attract their ideal target audience of athletes and active adults in need of orthopedic care
- Convert visitors into leads by encouraging calls/form fills
- Establish trust and credibility as experts in their field
- Effectively showcase their first-class facilities and doctor expertise
Solution
StepOn implemented an end-to-end website overhaul, crafting a custom-designed site focused specifically on converting visitors into patient leads. Key features include:
- Responsive design for mobile access and SEO optimization
- Prominent calls-to-action to request appointments
- Effective patient testimonials and ratings for social proof
- Doctor bios and credentials highlighting expertise
- Rich media showcasing state-of-the-art facilities
- Blog with original orthopedic health content to attract visitors
Result
Infinite Kinetics is an orthopedic practice based in Houston, TX focusing on sports medicine, joint replacement, and treating injuries from accidents. They came to StepOn Digital Agency looking to redesign their dated website and drive more patient leads and appointments to fuel their business growth.
- 423% increase in organic traffic and 348% increase in leads
- Over 200 new patient appointments booked directly from website
- Bounce rate reduced by 52% thanks to engaging, relevant content
- 300+ clicks and counting to Request Appointment CTA
By implementing an orthopedic website designed specifically to capture leads, StepOn Digital Agency fueled rapid growth for Infinite Kinetics during a pivotal business expansion phase.
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